Audience discovery
Gain insights into your audience with database matching and generate detailed PDF reports.
Enrichment
Enrich your data with profile criteria, pay online, and access your improved data.
Clonage / Look a like
Generate a clone segment to acquire profiles mirroring your buyers or any database segment.
Targeted campaign
Refine targeting with profile criteria. Launch targeted omni-channel campaigns with our traders
Create precise and simple audiences using The Wave database.
More than 360 million data points on the adult Belgian population, over 3,98M ID’s, 180+ criteriaof behaviour, brand attitudes or distance from points of sales.
Instadata is the largest proprietaryBelgian cookieless database, 100% opt-in. A simple technology allows for quick counts beforeactivation on both Belgian and international media.
In addition to segmentation and targeting,Instadata offers the possibility to better understand the behavioural typology of your customers,enrich your CRM data and find profiles similar to your customers through cloning science.
100% Belgian
Our database is 100% Belgian, ensuring local data accuracy and reliability for your needs.
100% Optin
Our database is 100% opt-in, ensuring that all contacts have consented to receive communications.
100% GDPR
Our database is 100% GDPR-compliant, ensuring all data meets strict privacy and security standards.
Targeted Data Segments for precise marketing
Our data segmentation offers two key types: Declarative and Statistical.
Declarative segments are defined by specific criteria you set, ensuring precision in targeting.
Statistical segments leverage data analysis to uncover patterns and trends, providing deeper insights and broader reach.
Choose the approach that best suits your needs for optimal results. Below, discover some examples of data segments.
The right audience starts
with the right segmentation
Explore our segmentation options
Sociodemographic
Target by core demographic indicators to refine your outreach.
- Age
- Gender
- Language
- Revenue
- Education level
- Housing
- Household composition
Topics of interest
Reach audiences based on what they car about most.
- Finance
- Automotive
- Health
- Retail
- Media
- Mobility
- Sport
- Fashion
Geotargeting
Pinpoint your audience with location-based precision.
- Radius
- Postal code
- Isochrones
- Statistical area