AUDIENCE
Your competitive Strategic advantage
- InstaData
- DataBoost
- Drive2
Tailored, targeted marketing performance
At The Wave, we believe that an audience is not merely a target,
but a valuable asset.
Our audiences are built using real-world data that has been enriched, cross-referenced and validated to eliminate any uncertainty and ensure your campaigns have maximum impact.
Our 3 precision strategies to dominate your market
Find out how our proprietary technologies enable you to reach the right target audience, optimise your existing data and analyse your catchment area with surgical precision.
- InstaData
- DataBoost
- Drive2
● InstaData
Target what Meta can’t see
INSTADATA allows you to go beyond the limitations of traditional platforms by using exclusive segments not found on Meta or Google.
- 360+ exclusive segments: behaviour, finance, motoring, purchase intent, etc.
- Ultra-precise targeting that directly reduces your media costs.
- Real, verified data based on actual behaviour, never on assumptions.
- Direct improvement in your conversion rates and overall ROAS. Explore INSTADATA segments
● DataBoost
Performance at the service of your First-Party Data
DATABOOST analyses, structures and enriches your own customer data to create bespoke media audiences that can be activated immediately.
- Smart activation and maximisation of your own database.
- Creation of highly effective "lookalikes" based on your best customers.
- Precise retargeting to increase the "LTV" (Life Time Value) of your buyers.
- Optimisation of budgets across segments identified as the most profitable. Boost my customer data
● Drive2
The power of the audience within the catchment area
Drive2 combines data from The Wave with advanced geolocation technology to target only prospects who can be reached locally.
- Targeting by radius, distance or isochrone (actual journey time).
- Ultra-precise local activation around your physical points of sale.
- Reduce budget wastage by excluding out-of-reach areas.
- Ideal solution for drive-to-store strategies and local retail. Launch a Drive2 campaign
