volume, engagement and quality of leads

Question 1

Why use competitions for lead generation?

Answer

A competition creates a positive and fun experience around your brand. It’s an excellent way to break the ice with your audience. This viral mechanism generates high engagement rates on social media. It enables you to attract a large number of new leads, collect high-quality data and rapidly expand your database at a controlled cost.

Question 2

How can you avoid attracting uninterested "contest entrants"?

Answer

To filter out participants who are solely motivated by financial gain, The Wave incorporates bespoke qualification filters into the gameplay. We ask key questions about their purchasing intentions or spending habits. This allows us to weed out irrelevant profiles, ensuring we deliver only engaged B2C leads who are genuinely interested in your products or services.

Question 3

Is the data collected through these games compliant with the GDPR?

Answer

Yes, GDPR compliance is built into the very heart of every system. To enter the competition, users must accept the terms and conditions and tick a clear opt-in box. This explicit and traceable consent ensures that every lead collected has legally agreed to receive your marketing communications. This means you can carry out your marketing activities with complete legal certainty.

Question 4

Through which channels do you run these competition campaigns?

Answer

We promote your competitions through the most effective channels to maximise visibility and customer acquisition. The Wave harnesses the power of social media, such as Meta Ads, as well as our own databases through targeted email campaigns. This multi-channel approach ensures we reach your ideal audience and generate a steady stream of qualified leads.

volume, engagement and quality of leads

Viral mechanics with bespoke customisation

Any questions? We're here to help!

Why use competitions for lead generation?

How can you avoid attracting uninterested "contest entrants"?

Is the data collected through these games compliant with the GDPR?

Through which channels do you run these competition campaigns?

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