DATA MARKETING

Massive & actionable Database

  • Postal Databases
  • Telephone Databases
  • Insight Analyses
  • Data Enrichment

Effective marketing always starts with data that is reliable, extensive and actionable

The Wave provides you with one of the largest marketing databases in Belgium, enriched with over 360 exclusive segments.

We transform raw data into a strategic growth driver for your
business.

Our 4 expert solutions for maximising the value of your data assets

  • Postal Databases
  • Telephone Databases
  • Insight Analysis
  • Data Enrichment

●Postal Databases

Precise physical targeting

The Wave provides millions of reliable, continuously updated B2C postal addresses, ideal for print campaigns, retail and drive-to-store initiatives.

  • Verified and up-to-date physical addresses
  • Targeting by geographical area and household type
  • Perfect for paper mailings, catalogues and promotional letters
  • The ideal complement to digital campaigns: target by postcode.

● Telephone Databases

Amplification and conversion

Promote your offers via millions of verified B2C numbers, segmented and ready to use immediately for direct marketing or follow-up campaigns.

  • Verified and up-to-date contacts
  • Detailed segmentation (income, behaviour, etc.)
  • Ideal for call centres, telecoms and insurance
  • Full GDPR compliance Activate a telecoms campaign

● Analyse Insight

Understand before activating

Insight analysis transforms raw data into clear insights to guide your decisions. We reveal who your customers are and where your opportunities lie.

  • In-depth understanding of your audience
  • Identification of the most profitable segments
  • Detection of real growth opportunities
  • Reduction in decisions based on intuition

● Enrichment

The CRM performance lever

Optimise your own customer or prospect databases to make them more accurate and actionable with our 360+ exclusive data segments.

  • Cleaning and enhancing the reliability of existing data
  • Filling in missing information
  • Adding socio-demographic, behavioural and financial segments
  • Transforming a raw database into an active audience.

Any questions ? We're here to help !

Where do your databases come from, and how reliable are they? 
How does data enrichment work with The Wave ?
Is your data truly GDPR-compliant in Belgium ?
What is Insight Analysis and how does it support my strategy? 
How does The Wave help me control my Cost Per Lead (CPL)?